“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter

To be competitive and successful, organisations must have well-defined, value-creating and differentiating strategies. The development of effective corporate strategies requires that choices are made about many things, including:

  • Which potential customers to target.
  • Which customer needs to satisfy.
  • Product development, manufacture, supply and pricing.
  • Brand messages and promotion.

I provide consultancy services to organisations that want to develop new or better strategies or that want to improve their strategy development processes.

To find out how the ELECTIA approach can improve your strategy development, please get in touch using the information in the Contact section.