“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter
To be competitive and successful, organisations must have well-defined, value-creating and differentiating strategies. The development of effective corporate strategies requires that choices are made about many things, including:
- Which potential customers to target.
- Which customer needs to satisfy.
- Product development, manufacture, supply and pricing.
- Brand messages and promotion.
I provide consultancy services to organisations that want to develop new or better strategies or that want to improve their strategy development processes.